Serious Creativity: Using the Power of Lateral Thinking To Create New Ideas by Edward De Bono

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book 'Lateral Thinking'.

Publisher:	HarperCollins Publishers Ltd
Year:	1995
Binding:	Paperback
ISBN:	9780006379584
Condition:	Good

This image is of the actual book.

SKU: 1600833
Location: LC - Self Help