The Four Steps To The Epiphany: Successful Strategies For Products That Win by Steve Blank

The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.

Year:	2013
Binding:	Hardback
ISBN:	9780989200509
Condition:	Very Good
Description:	No DJ As Issued; Heavy.

Note: This image is from a stock photo and may differ from the actual cover.

SKU: 1600702
Location: Business