No Logo by Naomi Klein

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, 'walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds.' Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: 'Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations.' In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well.

Publisher:	Harper Perennial
Year:	2005
Binding:	Paperback
ISBN:	9780006530404
Condition:	Good
Description:	Some edge foxing; price sticker on front cover.

Note: This image is from a stock photo and may differ from the actual cover.

SKU: 1599908
Location: Non Fiction