Switch: How To Change Things When Change Is Hard by Chip Heath

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch , the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results.

Publisher:	Broadway Books
Year:	2010
Binding:	Hardback
ISBN:	9780385528757
Condition:	Good
Description:	DJ. Some foxing on text block edges.

This image is of the actual book.

SKU: 1597196
Location: Non Fiction