The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways To Build Support For Your Good Cause by Kivi Leroux Miller

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

Publisher:	John Wiley & Sons
Year:	2010
Binding:	Paperback
ISBN:	9780470539651
Condition:	Good
Description:	Large.

This image is of the actual book.

SKU: 1593678
Location: Business