Consumer Behaviour: Buying, Having, Being by Josephine Previte and Rebekah Russell-Bennett and Michael R. Solomon

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline. This 2013 Pearson Softcover is in good condition. Heavy. Cover creased. Very heavy - extra postage may be required.

ISBN: 9781442553583 SKU: 1579959 Note: Any image shown is from a stock photo and is not the actual book.

SKU: 1579959
Location: Business