1
/
of
1
The Outside-In Corporation by Barbara Bund
The Outside-In Corporation by Barbara Bund
Regular price
$15.50 NZD
Regular price
Sale price
$15.50 NZD
Unit price
/
per
Shipping calculated at checkout.
Drawing on insights from Dell, FedEx and eBay, a leading business innovator shows you how to transform your company, putting customer needs at the center
Business strategies and company-wide initiatives must be based on customer needs, even when little hard customer information is available. The Outside-In Corporation helps you develop “customer pictures” and, through rigorous customer analysis, create unique value propositions. Barbara Bund, recognized as an innovator in both academia and business, outlines techniques for devising and implementing customer-based strategy, pricing, communication, and distribution initiatives that will drive success in the marketplace by building or remaking a business “from the outside in.”. This 2006 McGraw-Hill Hardback is in very good condition. DJ.
Business strategies and company-wide initiatives must be based on customer needs, even when little hard customer information is available. The Outside-In Corporation helps you develop “customer pictures” and, through rigorous customer analysis, create unique value propositions. Barbara Bund, recognized as an innovator in both academia and business, outlines techniques for devising and implementing customer-based strategy, pricing, communication, and distribution initiatives that will drive success in the marketplace by building or remaking a business “from the outside in.”. This 2006 McGraw-Hill Hardback is in very good condition. DJ.
ISBN: 9780071459310 SKU: 1578434 Note: Any image shown is from a stock photo and is not the actual book.
SKU: 1578434
Location: Business
Location: Business
Share
