Designing Identity: graphic design as a business strategy by Marc English

This title illustrates the nuts and bolts of image-making: it's an insider's guide to using good design to grab business. It answers all the questions, from how the designer worked with the client to how the identities changed as the company grew. Illustrated case studies present identity design projects from concept to completion, revealing the inner workings of the design process. The captions, images, and text explain the foundation for each design, how graphics improved the product's or company's market appeal, and how the final identity concepts were executed. This 1998 Rockport Publishers Hardback is in good condition. Heavy and large, additional postage will apply. Cover lightly worn and faded.

ISBN: 9781564963888 SKU: 1563370 Note: Any image shown is from a stock photo and is not the actual book.

SKU: 1563370
Location: Art