Internationally renowned for his pioneering work on strategic market planning, Abell once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for the present and, even more important, for the future--and he tells how to get there. This 1993 Simon and Schuster Hardback is in
Very Good condition.
ISBN: 9780029001455 SKU: 1315464 Note: Any image shown is from a stock photo and is not the actual book.
