Managing across Borders: The Transnational Solution by Christopher A. Bartlett and Sumantra Ghoshal

The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses. The book analyzes trade policy in a number of countries, explores the movement of capital and examines balance of payments situations around the world. It then sees how these various factors bear upon the competitiveness of US firms. Meier stresses the need to develop a clear yet flexible global vision in a world which is rapidly altering. This 1989 Harvard Business School Press Hardback is in very good condition.

ISBN: 9780875842097 SKU: 1315462 Note: Any image shown is from a stock photo and is not the actual book.

Location: Business