Product Innovation Strategy, Pure And Simple: How Winning Companies Outpace Their Competitors by Michel Robert

Drawing on 10 years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps--search, assessment, development and pursuit. Filled with anecdotes and case histories, this guide puts a revitalized future within the reach of every organization. Illustrations. This 1995 McGraw-Hill Hardback is in good condition. Ex lib.

ISBN: 9780070531321 SKU: 1292002 Note: Any image shown is from a stock photo and is not the actual book.

SKU: 1292002
Location: Business