What Would Google Do? by Jeff Jarvis

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Publisher:	HarperCollins
Year:	2009
Binding:	Hardback
ISBN:	9780061709715
Condition:	Very Good
Description:	DJ.

Note: This image is from a stock photo and may differ from the actual cover.

SKU: 1592919
Location: Business