The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Publisher:	Back Bay Books
Year:	2002
Binding:	Paperback
ISBN:	9780316346627
Condition:	Good
Description:	Tanned.

Note: This image is from a stock photo and may differ from the actual cover.

SKU: 1592098
Location: Non Fiction