The Naked Society by Vance Packard

He Naked Society is a 1964 book on privacy by Vance Packard. The book argues that changes in technology are encroaching on privacy and could eventually create a society with radically different privacy standards. Packard criticized advertisers' unfettered use of private information to create marketing schemes. He compared a recent Great Society initiative by then-president Lyndon B. Johnson, the National Data Bank, to the use of information by advertisers and argued for increased data privacy measures to ensure that information did not find its way into the wrong hands. The essay led Congress to create the Special Subcommittee on the Invasion of Privacy and inspired privacy advocates such Neil Gallagher and Sam Ervin to fight Johnson's flagrant disregard for consumer privacy. Ervin criticized Johnson's invasive domestic agenda and saw the unfiltered database of consumers' information as a sign of presidential abuse of power. Ervin warned that “the computer never forgets”.

Publisher:	Pelican / Penguin Books
Year:	1971
Binding:	Paperback
ISBN:	9780140208269
Condition:	Fair
Description:	Owner's Name inside. Cover worn, pages foxed.

This image is of the actual book.

SKU: 1590302
Location: Non Fiction