E Myth Revisited. Why Most Small Businesses Don't Work And What To Do About It by Michael E. Gerber

In this first new and totally revised edition of the 150,000th copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Publisher:	Harper
Year:	1995
Binding:	Paperback
ISBN:	9780887307287
Condition:	Good

Note: This image is from a stock photo and may differ from the actual cover.

SKU: 1589931
Location: Business