Good To Great Why Some Companies Make The Leap...And Others Don't by Jim Collins

How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

Publisher:	Harper Collins
Year:	2001
Binding:	Hardback
ISBN:	9780066620992
Condition:	Very Good
Description:	DJ; Owner's Name inside.

Note: This image is from a stock photo and may differ from the actual cover.

SKU: 1588850
Location: Business