Authenticity: Brands, Fakes, Spin And The Lust For Real Life by David Boyle

David Boyle guides us through the next big thing in Western living -- the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. The charms of the global and virtual future we were all brought up to expect, where meals would be eaten in the form of pills and machines would do all our work, have worn rather thin. It's not that we don't want all the advantages of progress, we just want a future that manages to be local and real too. Tracking the struggle for reality from Japanese theme parks to mock-Tudor villas and from Byron to Big Brother, Authenticity explains where our reactions against spin and fakeness come from -- and where they are going. The current revival of real food, real business, real culture flies in the face of expert opinion from politicians, economists, advertisers and big business -- and they're having to run to keep up as our hype attention-span gets ever shorter. This 2003 Flamingo Paperback is in good condition. Owner's Name inside. Cover faded at the back.

ISBN: 9780007140169 SKU: 1577344 Note: Any image shown is from a stock photo and is not the actual book.

SKU: 1577344
Location: Non Fiction