Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck by Chip Heath and Dan Heath

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. This 2008 Arrow Books Paperback is in very good condition.

ISBN: 9780099505693 SKU: 1571453 Note: Any image shown is from a stock photo and is not the actual book.

SKU: 1571453
Location: LC