Selling Sickness: How Drug Companies Are Turning Us All Into Patients by Alan Cassels and Ray Moynihan

Prologue 1. Selling to everyone - High cholestorol 2. Donuts for the doctors - Depression 3. Working with celebrities - Menopause 4. Partnering with patients - Attention deficit disorder 5. Making risks into medical conditions - High blood pressure 6. Advertising diseases: Premenstrual dysphoric disorder 7. Shaping public perceptions - Social anxiety disorder 8. Testing the markets - Osteoporosis 9. Taming the watchdogs - Irritable bowel syndrome 10. Subverting the selling - Female sexual dysfunction Epilogue - What can we do?. This 2005 Allen & Unwin Paperback is in very good condition.

ISBN: 9781741145793 SKU: 1514734 Note: Any image shown is from a stock photo and is not the actual book.

Location: Non Fiction