Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

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Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buy-ology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories, religious belief, even our sense of smell, that come together to influence our decisions and shape our tastes. An alarming read for those in marketing and advertising, and an enlightening read for consumers. www.martinlindstrom.com This 2008 Random House Business Books Paperback is in good condition.

ISBN: 9781847940124 SKU: 1407196 Note: Any image shown is from a stock photo and is not the actual book.