Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buy-ology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This 2008 Random House Business Books Paperback is in good condition.

ISBN: 9781847940124 SKU: 1407196 Note: Any image shown is from a stock photo and is not the actual book.

Location: Business