Free: The Future of a Radical Price by Chris Anderson

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and teh losers in the Free universe. This 2009 Random House Business Paperback is in good condition. Owner's Name inside. Cover creased.

ISBN: 9781905211487 SKU: 1256673 Note: Any image shown is from a stock photo and is not the actual book.

Location: Non Fiction