Basic Marketing by Michael Maher and Paul Rose

This book covers the Basic Marketing syllabus for the New Zealand Institute of Management Certificate in Supervision and Basic Management. It will also serve the needs of people who wish to understand the basic principles of marketing as practiced in New Zealand. This 1984 Dunmore Press Paperback is in good condition. Lightly annotated in pencil. Previous owner's name on first page.

ISBN: 0864690371 SKU: 1498549 This image is of the actual book.

SKU: 1498549
Location: Business