The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace. This 1985 Heinemann Paperback is in
very good condition.
ISBN: 9780434904082 SKU: 1498588 Note: Any image shown is from a stock photo and is not the actual book.
