{"product_id":"1602591","title":"The Category Design Toolkit Beyond Marketing: 15 Frameworks For Creating \u0026 Dominating Your Niche by Category Pirates","description":"The business world is starting to realize branding comes second to category design. No meaningful category? No meaningful company. In The Category Design Toolkit, you'll learn about 15 absolutely mind-altering frameworks for how to see business, life, and the way people organize information into \"categories\" in their minds. Are you a B2B enterprise software company? Do you sell plastic widgets on Amazon? Maybe you're a small business owner, a biotech entrepreneur, or a YouTuber. It doesn't matter who you are or what you do. In order to have a meaningful impact on the world, in order to become known for a niche you own, and in order to dominate your industry in a way that separates you from any and all competition, you must create your own category. That means you must learn the skill of category design. This book is a good introduction to the frameworks you need to start learning and practicing the skill of category design. \u003cp\u003e \u003c\/p\u003e\u003ctable style=\"box-shadow: none;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 25%; padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003ePublisher\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"width: 75%; padding: 0em; padding-left: 5px; border: 0em;\"\u003eCategory Pirates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eYear\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eBinding\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eISBN\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e9781956934120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eCondition\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003eNear Mint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eNote: This image is from a stock photo and may differ from the actual cover.\u003c\/i\u003e\u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":50215236370709,"sku":"1602591","price":18.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/2695\/4036\/files\/1602591.jpg?v=1790741737","url":"https:\/\/bookhaven.co.nz\/products\/1602591","provider":"Book Haven","version":"1.0","type":"link"}