{"product_id":"1600833","title":"Serious Creativity: Using the Power of Lateral Thinking To Create New Ideas by Edward De Bono","description":"Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book 'Lateral Thinking'. \u003cp\u003e \u003c\/p\u003e\u003ctable style=\"box-shadow: none;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 25%; padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003ePublisher\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"width: 75%; padding: 0em; padding-left: 5px; border: 0em;\"\u003eHarperCollins Publishers Ltd\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eYear\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e1995\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eBinding\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eISBN\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e9780006379584\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eCondition\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003eGood\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis image is of the actual book.\u003c\/i\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers Ltd","offers":[{"title":"Default Title","offer_id":50096927867157,"sku":"1600833","price":13.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/2695\/4036\/files\/1600833.jpg?v=1786860106","url":"https:\/\/bookhaven.co.nz\/products\/1600833","provider":"Book Haven","version":"1.0","type":"link"}