{"product_id":"1593456","title":"If Then How One Data Company Invented The Future by Jill Lepore","description":"'Back in the 1960s, long before the denizens of Silicon Valley were infiltrating every facet of our lives, the smart men and women of The Simulmatics Corporation were creating algorithms to predict and even influence human behaviour. Jill Lepore reveals how this forgotten company invented the data-weapons of the future. If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman 'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men - Jill Lepore's If, Then represents not only a stunning achievement in itself, but a stirring defence of the humanities in our techno-reductive age' David Kynaston 'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. \u003cp\u003e \u003c\/p\u003e\u003ctable style=\"box-shadow: none;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 25%; padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003ePublisher\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"width: 75%; padding: 0em; padding-left: 5px; border: 0em;\"\u003eHodder \u0026amp; Stoughton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eYear\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eBinding\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eISBN\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e9781529386165\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eCondition\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003eVery Good\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eNote: This image is from a stock photo and may differ from the actual cover.\u003c\/i\u003e\u003c\/p\u003e","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":49782180315413,"sku":"1593456","price":23.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/2695\/4036\/files\/1593456.jpg?v=1771560725","url":"https:\/\/bookhaven.co.nz\/products\/1593456","provider":"Book Haven","version":"1.0","type":"link"}