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Made To Stick: Why Some Ideas Survive And Others Die by Chip Heath and Dan Heath
Made To Stick: Why Some Ideas Survive And Others Die by Chip Heath and Dan Heath
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NEW YORK TIMES BESTSELLER In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. This 2008 Random House Hardback is in very good condition. DJ. Dust jacket sunned at the spine.
ISBN: 9781400064281 SKU: 1569817 Note: Any image shown is from a stock photo and is not the actual book.
Location: Non Fiction
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