Serious Creativity: Using the Power of Lateral Thinking To Create New Ideas by Edward De Bono
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book 'Lateral Thinking'. This 1995 HarperCollins Publishers Ltd Paperback is in Good condition.
ISBN: 9780006379584 SKU: 1377302 Note: Any image shown is from a stock photo and is not the actual book.