Creating Corporate Reputations: Identity, Image, And Performance by Grahame Dowling

Upgrading New Zealand's Competitive Advantage by Graham T. Crocombe; Michael J. Enright; Michael E. Porter

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Why has the New Zealand economy underperformed over the last three decades? How did New Zealand end up one of the most indebted nations, when it was once prosperous through international trade? This book seeks to answer these questions by setting out a rigorous framework for the development of a more prosperous New Zealand economy and drawing on the findings of the 'Porter Project,' the largest research project ever undertaken into the sources of New Zealand's competitive advantage. This research examined the top twenty export industries, using a microeconomic approach as opposed to the traditional macroeconomic analysis. This 1991 Oxford University Press Paperback is in Very Good condition.

ISBN: 9780195582246 SKU: 1315430 Note: Any image shown is from a stock photo and is not the actual book.