Don't Make Me Think! a Common Sense Approach To Web Usability by Steve Krug

Good To Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins

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1 Good is the Enemy of Great -- the scope of the project. 2 Level 5 Leadership -- the type of leader required, humble and ferocious. 3 First Who .... Then What -- how companies set the foundation for their shift from good to great. 4 Confront the Brutal Facts (Yet Never Lose Faith) -- the duality that leads to greatness. 5 Hedgehog Concept -- how to find the one big thing your company must focus on. 6 A Culture of Discipline -- the magical alchemy of great performance. 7 Technology Accelerators -- technology is a trap, unless used right. 8 The Flywheel and the Doom Loop -- how to build sustained momentum and avoid the 'new regime, new revolution' doom loop. 9 From Good to Great to Built to Last -- how to take a company from great to enduring great. Appendices: Good to Great in: the New Economy; non-Profits; Government; Investors; outside the US. Plus four research appendices This 2001 Random House Buisness Books Hardback is in Very Good condition.

ISBN: 9780712676090 SKU: 1315339 Note: Any image shown is from a stock photo and is not the actual book.