Survival Skills for New Managers by Geoffrey Moss

Crossing the Chasm: Marketing And Selling High-Tech Products To Mainstream Customers by Geoffrey A. Moore

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. This 2002 Collins Paperback is in Good condition.

ISBN: 9780060517120 SKU: 1310639 Note: Any image shown is from a stock photo and is not the actual book.