Relationship Marketing: Text and Cases (CIM Professional Development) by Helen Peck; Moira Clark; Adrian Payne; Martin Christopher

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.Major addition to relationship marketing literatureSupports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector This 1999 Butterworth-Heinemann Hardback is in Near Mint condition.

heavy ISBN: 9780750636261 SKU: 1225453 Note: Any image shown is from a stock photo and is not the actual book.