Write Language: the New Secrets of Writing Letters That Really Work by Allan Pease; Paul Dunn

A Kick in the Seat of the Pants by Roger Von Oech

Regular price $13.50 Sale

When was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need a kick in the seat of the pants to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process: explorer, artist, judge, and warrior. When it's time to seek out new information, adopt the mindset of an Explorer. Get off the beaten path, poke around in outside areas, and pay attention to unusual patterns. When you need to create a new idea, let the Artist in you come out. Ask what-if questions and look for hidden analogies. Break the rules and look at things backwards. Add something and take something away. Ultimately, you'll come up with an original idea. When it's time to decide if your idea is worth implementing, see yourself as a Judge. Ask what's wrong and if the timing's right. Question your assumptions and make a decision. And when you carry your idea into action, be a Warrior. Put a fire in your belly, eliminate your excuses, and do what's necessary to reach your objective. This book provides exercises, stories, tips, and the author's proven techniques to help you strengthen each of your own creative roles. This 1986 Harper Paperbacks Paperback is in Good condition.

ISBN: 9780060960247 SKU: 1199445 Note: Any image shown is from a stock photo and is not the actual book.