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War Paint: Miss Elizabeth Arden And Madame Helena Rubinstein : Their Lives, Their Times, Their Rivalry
War Paint is the story of two extraordinary women, Miss Elizabeth Arden and Madame Helena Rubinstein and the legacy they left; a story of feminine vanity and marketing genius. Behind the gloss and glamour of dreams in creams lay obsession with business, and rivalry with each other. Despite working for over six decades in the same business, these two geniuses never met face to face - until now.
Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index
Idea Index kick-started a revolution in graphic design books, unique in size, feel--and most important--wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. the visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages. Each of these examples are designed to inspire effective solutions in the viewer's mind, rather than simply give specific answers to design problems. the tone and temperament of the design problems, as well as their solutions, vary from traditional to cutting-edge, from corporate to crazy. Designers will learn to solve their design problems, produce fantastic work and become better, more creative thinkers. * Both creativity books and layout books are extremely popular * As proven by Idea Index, the format of this book is a proven winner with designers Jim Krause has worked as a professional graphic designer for twenty years, in the last decade as a one-person design agency. He has produced award-winning work for a variety of clientele, including Microsoft, McDonald's and Seattle Public Schools. He lives in Bellingham, Washington.
How would you like to work in a company that has no receptionists, secretaries, standard hierarchies, dress codes, or executive perks ... a company that lets you set your work hours and even your salary, and asks you to review your boss...a company whose ways of doing business are totally opposite those of most corporations? How would you like to work in a company that not only breaks all the rules, but succeeds? Can't be done, you say? In 1980 21-year-old Ricardo Semler took over the reins of the company his father founded and built. Ricardo proceeded to break every rule of doing business, firing an entire echelon of upper-level managers. Once he opened the floodgates to change, Semler never - even when he was tempted to - closed them again.
Turn your app ideas into a money-making goldmineMore than 10 billion apps have been downloaded from Apple's AppStore and with the right combination of original ideas, great features, solid coding, unique designs, and savvy marketing, your apps could be a part of that staggering number. This book shows you how to turn your ideas into profit-making success stories. Citing a fascinating array of real-world examples, this useful book invites you to meet the rich and famous of the app development world. You'll look behind the scenes of these successful visionaries to learn their secrets first hand and discover how these 'bedroom coders' became overnight millionaires. Serves as a must-have introduction to the fascinating, cutting-edge world of app design, where innovation reaps reward Shows you how to structure your app development process based on the Appillionaires who made their fortune Explores what works and what doesn't with regards to getting your app featured and enticing buyers Looks at successful apps such as Angry Birds, Cut the Rope, Fruit Ninja, and many others that have taken the app world by stormIf you were unaware of the potential to make money from selling your apps, then app-arently, you really need this book!
The world is drowning in debt, in paper promises. Can we stay afloat? In his masterful new book, Philip Coggan shows how the current financial crisis has very deep roots indeed - in the very nature of money itself. Societies from ancient Greece to revolutionary France have experimented with all kinds of money, from seashells to tobacco, before finally settling on the paper version we have come to know so well. What exactly is money? How has its function changed over decades and centuries? What purpose did the gold standard actually serve? Why, for that matter, is gold still worth anything? Who are the world's real creditors and debtors today? Above all, what promises do we need to believe to stop the whole system falling apart?We take for granted so much about the current financial system. Only by going back to the beginning - to first principles and to our history - can we comprehend where all this debt has come from, and its very serious consequences now. In doing so, Philip Coggan examines the flawed structure of the global finance system as it exists today, and shows that the world is facing even deeper imbalances than we are yet grappling with. Where will the world go next? How will we get out of the debt crisis? The answers can only be found in surprising places from Mississippi swamps, through Chinese economic strategy, to the Wizard of Oz. The way that our paper promises are kept or broken will determine our future. Before we can solve the debt crisis, we need to understand what is going on.
Buy! Outperform! Hold! What are stock analysts really saying? Can you trust them? Will you make money, or lose money by listening to them? bull; First book by a Street analyst that 'decodes' stock analysts' misleading, self-serving advice to help small investors. bull; By veteran Merrill Lynch analyst Steve McClellan, named to the Institutional Investor All-American Research Team for 19 straight years. bull; Gain insider knowledge of the deceptive, detrimental ways of Wall Street to make more rewarding, profitable investment decisions.
Why does capitalism triumph in the West but fail almost everywhere else? Elegantly, and with rare clarity, Hernando de Soto revolutionizes our understanding of what capital is and why it does not benefit five-sixths of mankind. He also proposes a solution: enabling the poor to turn the vast assets they possess into wealth.
A 'THINK DIFFERENT' APPROACH TO INNOVATION--Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestsellerThe Presentation Secrets of Steve Jobsauthor Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.THE INNOVATION SECRETS OF STEVE JOBS'Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow.'-- Jeffrey Gitomer, author ofThe Little Red Book of Selling'In theInnovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and company and quite accurately lays out how Jobs and Apple works. His has a keen understanding of the way Steve Jobs thinks, and more importantly has distilled in this book the actual principles that drive him and his company's success.'-- Tim Bajarin, President, Creative Strategies, IncLearn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan 'Think Different' is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story.By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match; and beat; the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to 'Think Different.' These areThe Innovation Secrets of Steve Jobs.
Spy the Lie: Former Cia Officers Teach You How To Detect Deception: How To Spot Deception the Cia Way
'Three former CIA officers--the world's foremost authorities on recognizing deceptive behavior--share their techniques for spotting a lie Imagine how different your life would be if you knew when someone was lying or telling you the truth. Whether hiring a new employee, assessing the veracity of legal testimony, investing in a financial interest, knowing when your boss is being completely up-front, ascertaining whether your child is being totally honest with you, or even dating someone new, having the ability to unmask a lie can have far-reaching and even life-altering consequences. As former CIA agents, Philip Houston, Mike Floyd and Susan Carnicero are among the world's best at recognizing deceptive behavior. Spy The Lie chronicles the fascinating story of how they used a methodology Houston developed to detect deception in the counter-terrorism and criminal investigation realms, and how these techniques can be applied in our daily lives. Through thrilling anecdotes from their careers in counterintelligence, the authors provide a foolproof means of identifying deceptive behavior, showing readers how to study nuances, both verbal and non-verbal, including: [bullet] Hand(s) to the face in response to a question [bullet] Grooming gestures [bullet] Invoking religion ('I swear to God') [bullet] Repeating the question [bullet] Qualifiers ('Basically') [bullet] And much, much more'--